Snow gear is tough and technical, but eventually even the best snow jackets, pants, and boards start showing their age. In the past, a lot of this gear ended up stored away or thrown out. Now, many snow sports brands are running renew and resale programs that give products a second life. These initiatives extend the lifespan of gear, reduce waste, and let riders pick up high-quality pieces at lower prices.
Here is a detailed look at which brands are leading the way.
Quick comparison
Patagonia worn wear
Patagonia’s Worn Wear program has become the gold standard in the outdoor world. It gives customers three clear paths: trade-in, repair, and resale. Trade-ins can be done online or in-store, with credits applied toward new purchases. Their online Worn Wear shop is one of the largest second-hand marketplaces for technical outdoor apparel, often featuring snow jackets, pants, and mid-layers.
What makes Worn Wear stand out is its repair network. Patagonia offers in-house repair services and runs a mobile repair tour across mountain towns during the season, fixing gear from any brand, not just their own. This combination of resale and accessible repairs makes Worn Wear more than a shop. It is a community-driven sustainability effort.
Dope renewed
Dope introduced its Renewed program in 2021 to reduce textile waste in snow outerwear. Every returned or lightly damaged jacket and pant goes through a rigorous process: waterless cleaning, reproofing, and repair if required. Once restored, each piece is given a condition grade so buyers know whether they are getting a like-new piece or one with visible signs of use.
The Renewed shop is updated regularly, meaning styles and sizes come and go quickly. For riders, this is a way to access popular Dope designs at lower prices without compromising on function. For the brand, it is a way to learn from repairs and feed those lessons back into product development, ultimately improving durability in future collections.
The North Face renewed
The North Face Renewed is one of the most established large-scale programs. It restores returned apparel and makes it available again through a dedicated platform. Each piece goes through professional cleaning and repair to meet performance standards before resale.
Alongside this, the Buy Back system rewards customers for returning used products. This can be done in store or online, making it accessible for customers in many regions. The scale of The North Face’s Renewed initiative shows that resale can be built into a global brand’s operations, not just offered as a niche service.
Arc’teryx rebird
Arc’teryx’s ReBIRD program brings together several sustainability initiatives under one umbrella. The resale side of ReBIRD offers refurbished apparel and packs online, while the trade-in system lets customers return used gear in exchange for credit. Arc’teryx also prioritises repair, ensuring products are restored to their technical performance levels.
ReBIRD is currently focused mainly on North America, but the program has quickly grown into an essential part of the brand’s offering. For riders who value premium outerwear, ReBIRD provides a trusted way to get Arc’teryx gear at a lower cost, without compromising on performance.
Burton pass along
Burton has tailored its Pass Along program to the needs of snowboarders. Customers can trade in outerwear and snowboards, which are then refurbished and resold on Burton’s website. By working with recommerce partners, Burton has scaled this beyond a simple trade-in scheme into a proper resale marketplace.
For riders, Pass Along makes it easier to access Burton’s gear without paying full price, while also knowing that the gear has been checked and certified. For snowboarding specifically, Burton is one of the few brands offering a structured resale system that covers both apparel and boards.
Montec renewed
Montec runs a Renewed program almost identical to Dope’s, with refurbished jackets and pants resold on the Montec website. Gear is collected, cleaned using waterless methods, reproofed, repaired if needed, and then graded into condition tiers. Customers know whether they are getting a piece that looks like new or one that carries some signs of wear.
Montec’s Renewed program reflects the same philosophy as Dope’s. Reduce waste, make technical outerwear more accessible, and learn from repairs to keep improving durability. The dedicated Renewed section of the website is regularly updated, but inventory moves fast during the season.
Norrøna reuse
Norrøna’s REuse program takes a different route by embedding resale directly into its retail experience. At flagship stores, second-hand gear is displayed and sold right alongside new collections. Customers can also bring in old gear to hand over for resale.
What makes REuse stand out is that it sits within Norrøna’s wider RE concept, which also includes repair, recycling, and rental. This creates a circular shopping environment where customers can choose between new, used, or rental, all in one place. It makes sustainability visible and practical for anyone walking into a store.
Jones re-up
Jones Snowboards takes a unique approach with its Re-Up program. Customers can trade in rideable Jones boards for refurbishment and resale, while boards that are no longer functional, whether from Jones or other brands, can be recycled. In exchange, customers get credit toward a new Jones model.
This recycling option sets Jones apart. Snowboards are notoriously difficult to recycle, and Re-Up provides one of the few structured pathways to divert boards from landfill. Riders who want to reduce their impact without giving up performance will find Re-Up an especially valuable option.
Looking ahead
These programs show how the snow sports industry is starting to take circularity seriously. Patagonia and The North Face have proven that resale can work at scale. Arc’teryx and Norrøna combine resale with repair and rental, showing a holistic approach. Burton and Jones have created snowboard-specific options that cover both apparel and hardgoods. Dope and Montec demonstrate that newer brands can embed sustainability into their identity from the start.
For riders, this means better access to gear at more affordable prices and a chance to support a less wasteful system. For the industry, it marks a shift away from linear consumption and toward a future where technical snow gear is built to last and built to be renewed.
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