A look at how leading brands approach performance, standards, and transparency Ski and snowboard brands test their gear far more than most people realise. Waterproofing, durability, abrasion resistance, and chemical safety are all routinely measured before a high-spec jacket ever reaches the mountains. What differs across the industry is not whether brands test, but how … Read more
When the world’s best freeskiers and snowboarders drop into Buttermilk Mountain this January 23-25 for X Games Aspen 2026, they won’t just be riding on talent alone. Behind every massive trick and podium finish is a network of brand partnerships that makes competing at this level possible. Sponsorships in snow sports aren’t just about logos … Read more
Beyond Medals isn’t trying to look like a snowboard brand; it actually is one. Founded by Swedish pros Kevin Bäckström and Tor Lundström, it grew out of crew trips, filming projects, and a shared frustration with contest culture. What started as a statement about what matters in snowboarding (hint: not just medals) has turned into … Read more
When choosing snow gear that combines style, performance, and value, two names often come up: Siroko and Dope Snow. Both brands cater to riders seeking functional outerwear that does not sacrifice looks or affordability. Yet they differ in design philosophy, technical construction, and how much emphasis they place on sustainable sourcing, such as the use … Read more
Choosing outerwear is not just about aesthetics. It is about finding the right balance of performance, comfort, durability, and sustainability. Whether you are charging through powder or lapping the terrain park, this guide compares two leading snowwear brands, 686 and Dope Snow, to help you make the right choice for your riding style and values. … Read more
When it comes to ski and snowboard outerwear, two names often appear on riders’ shortlists: Volcom and Dope Snow. Both offer stylish, performance-ready gear that works well for long days on the mountain, but their approaches differ. Volcom has deep roots in snowboarding culture and emphasises proven GORE-TEX performance, while Dope Snow is a leading, … Read more
A good snowboard jacket should offer reliable waterproofing, breathable comfort, durable construction and a set of functional features that make life easier on the mountain. Value for money does not necessarily mean low price. It means getting strong performance relative to what you pay. Before highlighting the top jackets, it helps to understand how value … Read more
Ski pants take far more punishment than most ski clothing. They deal with chairlift seats, ski edges, icy snow, heavy storms and long days of movement. A great pair keeps you dry, regulates heat, resists wear and lets you move naturally. Some brands consistently achieve that balance better than others. To narrow down today’s strongest … Read more
High quality ski and snowboard outerwear no longer comes only from premium-priced mountaineering brands. Many mid-range labels now deliver serious waterproofing, warmth and durability at accessible prices, while also improving sustainability through recycled materials, responsible manufacturing and longer product lifecycles. Here is a look at the mid-range brands that stand out today, with a focus … Read more
If you have ever hesitated to buy ski gear from a brand you cannot find in stores, you are not alone. Maybe you have asked yourself, “Why are some ski brands not in stores?” or “Is it safe to buy ski gear from online-only brands?” With so many new names appearing online, it is natural … Read more